体育管理-电子竞技管理

TU students will be invited to participate in the Academic Experience with Olympians at the 2024 Olympics in Paris, 在法国，电子竞技可能会以某种形式出现. 奥运虚拟系列, 一个在线游戏与五个当前运动的整合, 在2020年东京奥运会上亮相, 日本.

TU’s esports management concentration deliberately focuses on providing students with a broad base of experience, 管理团队的实际技能和知识, 锦标赛和游戏大会. 学生将探索竞争性电子游戏的文化、历史和兴起. Classes will focus on central concepts in competitive video game play and identify the major developments in the business and media surrounding esports.

Students will learn the complexities involved in understanding the dynamics of the esports industry and all of its stakeholders, 从游戏玩家到十亿美元的媒体公司. 学生还将学习如何驾驭电子竞技联盟的结构, 团队, 球员, 游戏发行商, 赛事运营商, 媒体和附属机构. 相关的项目, market analysis and critical thinking will be utilized to understand management approaches that have succeeded and failed with recent esports ventures.

蓬勃发展的产业

电子竞技产业持续增长. Hitmaker, 世界上最大的电子竞技和游戏就业平台, 报道称，该行业增长了185.2018年前六个月到2019年前六个月之间的比例为74%. 该平台随后指出，2019年全年增长了87%. 2019年4月, Hitmaker发布5,该行业有373个工作岗位, 大多数在美国和英国. The number of esports positions on the job-market platform Indeed rose 43% in the first three months of 2020.

加入一个不断发展的行业

• 电子竞技是一个价值10亿美元的产业，而且还在不断增长.
• A recent esports tournament attracted over 100 million viewers – more online viewers than the Super Bowl!
• 2019年，电子竞技领域的全职工作增加了一倍多.
• Just as major professional sports 团队 need skillful administrators and management professionals, 成长中的电子竞技团队和联盟也需要它们.
• 只有少数几所学校提供专门研究竞技游戏商业方面的课程.
• TU’s esports management concentration provides an opportunity for you to be a leader in this exciting, 新兴的行业.
• 在Peregrine的全国标准化测试中, 在管理领域, 博彩平台推荐商学院的学生平均得分为13分.与ACBSP学校的学生相比，高出57个百分点.

工商管理硕士到工商管理硕士课程

This accelerated pathway allows you to take classes that count as dual credit towards both your BBA and MBA degrees, 让你有能力在短短五年内获得学士和硕士学位, 节省你的时间和金钱. 了解我们的MBA课程.

将行业知识与专业实践相结合, our degree program provides a real-world sports management education that provides guidance and opportunities to enhance the competencies of TU students who aspire to work and thrive in the business of sports.

由专业人士教授的专业课程

该计划中的各种课程由该领域的专业人士教授, 包括一名经过认证的NBA体育经纪人, 塞拉利昂国家奥林匹克协会主席, 前波士顿凯尔特人队媒体关系总监, 亚特兰大勇士队的市场协调员.

无处不在,实习

TU学生曾在无数体育组织实习, 包括克利夫兰布朗队这样的职业球队, 匹兹堡钢人队, 田纳西泰坦, 水牛城比尔, 密尔沃基酿酒人, St. 路易斯红雀队，亚特兰大勇士队，印第安纳步行者队，费城力量队和印第安纳热火队. Our students have secured internships at college athletic departments all across the country – from Wake Forest University, 去了圣母大学, 博伊西州立大学. 和, 他们几乎在体育的每个领域都实习过，比如NCAA四强赛, 美巡赛赛事, 职业网球巡回赛, 克利夫兰体育委员会, 坦帕湾体育委员会, 糖碗, ESPN, 女子体育基金会, 勒布朗·詹姆斯营销公司, 中央电视台体育网和其他很多电视台.

体育管理谘询委员会

Our sports management department brings together alumni and industry professionals in an advisory council, 它为我们项目的各个领域提供了宝贵的专业见解和指导. The council includes a sport lawyer from Harvard who practices in Washington DC and China; a five-time Olympian from Puerto Rico with extensive executive experience with national 政府erning bodies of sport; an associate strength and conditioning coach with the Green Bay Packers, and an Olympian from Romania working as professor of kinesiology from the University of Alabama in Huntsville. 该委员会目前还包括五名与美国职业棒球大联盟守护者(前印第安人)合作的校友。, NFL 匹兹堡钢人队; eBay, MiLB路易斯维尔蝙蝠, Michigan State University (strength and conditioning) and with Pyramid Sports and Entertainment as an NFL agent. Industry professionals and alumni extended invitations for 2022 include a scout for the NFL Indianapolis Colts and the VP of Operations from the AAA Louisville Bats.

课程

体育管理核心(每门课程3学时，共18学时)

浓度: 电子竞技管理

• CUL132电子竞技的兴起
• CUL342数字游戏的历史和文化
• 电子竞技管理入门(RIZE)
• 会议、活动和贸易展览策划(RIZE)

总计 = 12个小时

有些课程可能有先决条件. 详见课程描述.

BBA总学时121

这是一个示例课程序列来说明本专业的课程设置. 有关详细的注册和咨询信息，请咨询官方学术公报.

样本的课程

电子竞技的兴起(CUL 132) – This course will introduce students to the cultural and social world of eSports and will encompass the past, 现在, 以及竞争性电子游戏的未来. 在整个课程中，学生将阅读和讨论大量的学术文本, applying the theories and thoughts from these sources in the criticism and analysis of video games. Students will critically examine what is a sport, and how esports compares to traditional sports. Students will participate in the debate on topics of current concern but will also look back on how esports came to be.

数字游戏的历史和文化(CUL 342) -本课程将重点介绍电子游戏在社会中的历史和本质. Videogames are having a cultural impact far beyond their role as an economic commodity; they are also changing the way we tell stories, 我们彼此交流的方式, 以及我们理解世界的方式. 在这个课堂上, 我们将探索上述动力, 以及游戏的历史以及游戏是如何转变成数字游戏的. Additionally, we spend a significant amount of time playing and watching others play video games. This provides us an opportunity to put our theoretical understanding of the subject in perspective, as well as give us a sense of what makes both classic and contemporary games compelling from a user’s vantage point. The course finishes with an examination of what it takes to produce a video game in order to provide students with the opportunity to take the initial steps to designing a game of their own.

电子竞技管理概论(ESM 1) – This course starts with an introduction to the history of competitive gaming and continues with an exploration of its emerging ecosystem. Students will learn the complexities involved in understanding the dynamics of the esports industry and all of its stakeholders 从游戏玩家到十亿美元的媒体公司. 学生将学习如何驾驭电子竞技联盟的结构, 团队, 球员, 游戏发行商, 赛事运营商, 媒体和附属机构. 相关的项目, market analysis and critical thinking will be utilized to understand management approaches that have succeeded and failed with recent esports ventures.

格式

在校园 -提供15周的学期形式，开始日期为1月和8月

其他浓度

其他体育管理专业:

• 体育营销
• 体育管理

电子竞技产业正在迅速发展，就业机会也在迅速增加. 在一个十年前还不存在的全球就业市场, more and more people today are finding the opportunity to turn their passion for esports into a career.

职业生涯

• 零售分销商
• 数字营销经理-电子竞技
• 电子竞技会计经理
• 电子竞技的管理员
• 电子竞技业务发展经理
• 电子竞技品牌经理
• 电子竞技教练
• 电子竞技专员
• 电子竞技比赛组织者
• 电子竞技活动制作人
• 电子竞技财务经理
• 电子竞技人力资源经理
• 电子竞技运营经理
• 电子竞技社交媒体经理
• 电子竞技赞助经理
• 营销Strategist-Esports
• 伙伴关系Manager-Esports